2026 BMW Motorrad Appreciation Programs

2026 BMW Motorrad Appreciation Savings Program

In appreciation for the commitment and sacrifice of our men and women serving in the Armed Forces and US Uniformed Services, BMW Motorrad USA is pleased to announce a special motorcycle discount for Active Duty, Retirees, Veterans, and Military Familiy Members of the Army, Navy, Air Force, Marine Corp, Space Force, and Coast Guard. The same special motorcycle discount is available to active First Responders including Federal, State, and local government and nongovernmental public safety, fire, law enforcement, emergency response, emergency medical, and related personnel, agencies, and authorities.

Additional savings up to $700 OFF your purchase are available. To learn more, be sure to alert your sales advisor that you may qualify. 

Proof of eligibility required. Offer is applied against MSRP and is available on purchase of select new model year 2025 or 2026 BMW Motorcycles at Bob's Motorcycles. May be combined with certain other offers available at time of purchase unless specifically excluded. Offer cannot be applied toward tax, title, registration, destination, handling, or other fees.

The appreciation program is equally provided to all eligible personnel and is not intended as a gift, reward or payment. Acceptance of this program is subject to the laws of appropriate authorities.

BMW Motorrad USA reserves the right to make changes to the Program and/or terminate the Program at any time without prior notice. All claims are subject to audit. In the event of improper reporting or other program-related improprieties, BMW Motorrad USA reserves the right to recover payment