NJMP Names Iconic Timing Tower After New Sponsor: Bob’s Motorcycles

MILLVILLE, N.J. (February 2025) – New Jersey Motorsports Park (NJMP) is thrilled to announce its new Timing Tower sponsor, Bob’s Motorcycles.

Since its inception, NJMP’s timing tower has been recognized as the icon of the renowned 2.25 Thunderbolt Raceway. This three-story tower is the center for race control, media announcements, and is often used as a prime viewing area for spectators who are excited to see racers cross the NJMP finish line. Now, that iconic structure is getting a new name to memorialize this new relationship with Bob’s Motorcycles.

“NJMP’s timing tower acts as the central hub, not only for major races, like MotoAmerica and AHRMA, but for Riders Club Track Days as well,” says NJMP spokesperson and sponsorship Director, Brianna Lund, “So, when Bob’s [Motorcycles] reached out to NJMP, it just made sense for us to merge this structure with a brand that recognizes the true value of this industry and sport.”

Bob’s Motorcycles, based in Jessup, Maryland, is dedicated to bringing the Mid-Atlantic motorsports community top-quality BMW and Ducati motorcycles for an exceptional riding experience. Serving riders across D.C., Maryland, Virginia, Pennsylvania, Delaware, and West Virginia, the dealership offers a wide selection of new and pre-owned motorcycles, along with premium motorcycle apparel, parts, and aftermarket accessories.

Ecomm, Communications, and Marketing Manager at Bob’s Motorcycles explains, “Bob’s is looking forward to a safe and thrilling riding season in partnership with New Jersey Motorsports Park! Every year, we collaborate with industry organizations that have a proven track record of supporting the riding community. We truly appreciate NJMP’s dedication to riders and are proud to support and give back to such a well-respected and professionally run organization in the industry.”

NJMP patrons and fans can see the Bob’s Motorcycles Timing Tower at NJMP throughout the 2025 season and televised during the MotoAmerica season final this September. Be sure to shop at Bob’s Motorcycles Tuesday – Saturday in Jessup, Maryland.

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About New Jersey Motorsports Park:
New Jersey Motorsports Park (NJMP) is a 500-acre multi-purpose event and entertainment destination located in Millville, NJ.  NJMP has a rich history dating back to 2008, and is home to over 185 full-time, part-time, and seasonal employees. 

NJMP’s diverse events include something for everyone from car and motorcycle races both modern and vintage, to concerts and shows, food truck festivals, 5K obstacle runs, motocross, and Motorless Nights for biking and hiking.  In addition, NJMP’s daily operations feature karting, axe-throwing, lodging, as well as a restaurant, pub, and full event catering facilities.  NJMP hosts an average of 600,000 people per year including fans, customers, drivers, riders, crew and visitors to this premier one-of-a-kind South Jersey venue. 

The park includes two world-class road courses, Thunderbolt and Lightning Raceway, two motorsports country club membership programs for cars and motorcycles, and one of the top outdoor karting complexes in the U.S. - Tempest Raceway.  NJMP continues to develop commercial and private real estate opportunities including its Exotic Car Garage private garage condominiums and the NJMP Speedplex featuring performance/automotive services and more.